Discover La Serena, an Artists' Escape in Forte dei Marmi

Inside the picturesque coastal town of Forte dei Marmi in Italy, a newly renovated boutique hotel, La Serena, has transformed its walls into a captivating gallery space that will showcase works by renowned and emerging artists.

The hotel-gallery concept, launched in collaboration with Tabari Artspace, forms a platform that will allow visitors to immerse themselves in a revolving exhibition of works by international artists.

Outside large-scale sculptural pieces populate the peaceful poolside and pine gardens while inside the living spaces and hallways are appointed with a dynamic array of works on canvas and installations.

Beyond its role as a revolving exhibition space, the hotel extends an invitation to artists to take up residence within its walls.

La Serena’s residency programme, pioneered in collaboration with Tabari Artspace, aims to connect ambitious artists, writers and creatives to global audiences while inspiring the next generation of creatives through immersive experiences in new, stimulating environments.

Artists are welcomed to embrace the tranquility of Forte dei Marmi’s Tuscan environment during their stay at La Serena. Situated ideally between the majestic Apuan Alps and the sparkling Mediterranean Sea, the hotel offers easy access to vibrant markets and local eateries, just a short bike ride away. The next town, Pietrasanta, is a charming, medieval setting that has long hosted artists and artisans while Portofino, Florence and Pisa are all less than two hours drive away.

During their residency, artists can unwind, absorb inspiration, and follow in the footsteps of visionaries such as Michelangelo and Henry Moore, who once sought solace and creativity in Forte dei Marmi.

Forte dei Marmi, an idyllic haven for artists, has long held the status of a cultural hub. Its name, “fort of marbles,” aptly captures the town’s rich heritage and natural splendour.

Throughout history, countless artists and poets have discovered profound inspiration within this charming location, indebted to Michelangelo’s reverence for the marble found in the nearby Medici quarry.